
The music video for 'ME!' featured prominent butterfly imagery throughout, which later became a recurring motif in the Lover album campaign. Fans noticed butterflies before the album title or aesthetic was officially revealed.
Butterflies appear in the opening mural scene of the ME! video
Taylor wore a butterfly-covered bodysuit at the Billboard Music Awards shortly after
The Lover album merchandise featured butterfly motifs throughout
Instagram posts in the weeks before included subtle butterfly imagery
Visible at 0:15 in the video
Revealed In
Lover album announcement and aesthetic rollout
Discovered
April 26, 2019

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