
Before the Reputation album announcement, Taylor wiped all social media and began posting cryptic videos of a snake's tail. This reclaimed the snake emoji that had been used against her during the Kim/Kanye feud, turning it into the defining symbol of the Reputation era.
Taylor posted three cryptic snake tail videos on Instagram between August 18-21, 2017
All previous posts were deleted, leaving only the snake clips
The snake became the central logo and merchandise motif of the Reputation era
Connected directly to the 2016 Kim Kardashian Snapchat incident where fans flooded Taylor's social media with snake emojis
Revealed In
Reputation album announcement on August 23, 2017
Discovered
August 18, 2017

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