Album Color Theory: Signature Colors in Pre-Release Hints
ConfirmedSocial Media
Each Taylor Swift album is associated with a signature color, and Taylor drops hints in that color in the weeks and months before an album announcement. Fans have tracked this pattern across every album cycle from Fearless onward.
Evidence
1
Fearless = gold, Speak Now = purple, Red = red, 1989 = pastel blue, Reputation = black
2
Lover = pastel rainbow/pink, Folklore = grey, Evermore = orange-brown, Midnights = midnight blue
3
Before Lover, Taylor posted pastel-toned Instagram photos for weeks
4
Before Midnights, Taylor appeared in deep blue outfits at public events
5
TTPD hinted through beige and cream tones in Instagram aesthetics
Discovered
February 24, 2019
