The Vault Door Puzzle in Taylor's Version Campaigns
ConfirmedSocial Media
For each Taylor's Version re-recording, Taylor released a Google-powered vault puzzle where fans collectively solved word puzzles to unlock the titles of 'From the Vault' songs. The vault door imagery became a signature element of the re-recording era.
Evidence
1
Fearless (Taylor's Version) vault puzzle launched April 2, 2021 on Google
2
Red TV vault puzzle followed the same format in October 2021
3
1989 TV vault puzzle in October 2023 crashed the Google servers due to traffic
4
Each puzzle revealed vault track titles letter by letter as fans solved it collaboratively
Discovered
April 2, 2021
