The Reputation album was sold exclusively through Target in special magazine-style editions. Each magazine contained poems, photos, and hidden messages in the liner notes that provided context for the songs and hinted at the narratives behind them.
Two different magazine volumes contained different hidden poems and messages
Taylor wrote journal-style entries that contextualized songs like 'Getaway Car'
Hidden messages revealed the real-life inspirations behind several tracks
Continued a tradition from earlier albums but in a more elaborate format
Discovered
November 10, 2017

Ask anything about Taylor's music — albums, production, samples, evolution, hidden gems.