Folklore Announcement Hidden in 'The Man' Video
TheoryMusic Video
In the music video for 'The Man' (released February 2020), there is graffiti on a wall that reads 'missing: if found return to Taylor Swift.' Some fans later theorized this was an early clue about the introspective, stripped-back direction of Folklore, announced just five months later.
Evidence
1
The Man video contains multiple pieces of wall graffiti, some seemingly random
2
The 'missing' message could reference Taylor retreating from public life during COVID
3
Folklore was a surprise album with no traditional rollout, fitting the 'gone missing' theme
4
Timing is tight — the video was released in February, Folklore announced in July
Visible at 1:38 in the video
Discovered
July 24, 2020
