The massive Eras Tour friendship bracelet trading tradition originated from the Midnights lyric 'So make the friendship bracelets, take the moment and taste it' from 'You're on Your Own, Kid.' Taylor deliberately planted this lyric knowing it would become a cultural phenomenon.
'You're on Your Own, Kid' contains the line 'So make the friendship bracelets'
Fans began making and trading friendship bracelets at Eras Tour shows en masse
The tradition became a defining cultural element of the Eras Tour
NFL players, politicians, and celebrities were seen wearing traded bracelets
Taylor was photographed wearing fan-made friendship bracelets
Discovered
March 17, 2023

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