Lavender Haze Title Hidden in Instagram Aesthetic
LikelySocial Media
Before Midnights was announced, Taylor posted several Instagram photos with lavender-tinted filters and purple-hued aesthetics. After 'Lavender Haze' was revealed as the opening track, fans traced back the lavender visual pattern.
Evidence
1
Multiple Instagram posts in the months before Midnights featured lavender tones
2
Taylor explained the phrase 'lavender haze' came from watching Mad Men
3
The music video heavily featured lavender and purple color grading
4
Lavender/purple was a subtle secondary color in the Midnights aesthetic alongside midnight blue
Discovered
October 7, 2022
