EstablishedHidden Message
Hidden Messages in Liner Notes
From the debut through Speak Now, capitalized letters in lyric booklets spelled out hidden messages revealing each song's inspiration. This tradition was later replaced by other easter egg methods.
Evidence
Merchandise
Every song contained randomly capitalized letters spelling a hidden phrase
Merchandise
Fearless liner notes revealed subjects and contexts for each track
Merchandise
Speak Now had the most elaborate hidden messages
Interview
Practice discontinued with Red, replaced by other methods
